Women of Team USA Week

Campaign:

In conjunction with Women’s History Month, the Team USA digital team created “Women of Team USA Week.” In the second year of the campaign (2017), I programmed a week of social media takeovers with powerful female athletes on four @TeamUSA social channels. We used the hashtag #WomenOfTeamUSA during the week to connect fans with the athletes and the incredible stories they had to share.

Results:

During the Women of Team USA Week social media takeovers, Mar. 20 – Mar. 26, Team USA earned 636,676 engagements, up 83% from the same period the previous year.

The social media takeovers earned 2,379,767 engagements across social channels from Team USA, NGBs, and athlete profiles.

Athletes:

Laurie Hernandez ( USA Gymnastics)

Kayla Harrison (USA Judo)

Tatyana McFadden (Paralympic Track and Field)

Stephanie Jallen (Paralympic Skiing)

Meryl Davis  (Figure Skating)

Melissa Stockwell (Paralympic Triathlon)

Sanya Richards-Ross (Track and Field)

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